Building the Plane

At The Women’s Bakery, I work with an incredible team of individuals. Singular people represent entire departments of our business, from Human Resources to Finance to IT to Logistics and Operations, launching and supporting bakeries all over East Africa.

Many of you may have heard the expression “building the plane as you fly it.” I, quite frankly, could suggest that that expresssion sums up a large majority of my daily experiences at The Women’s Bakery in Kigali, Rwanda. As the Program Manager for our Kigali Flagship Bakery and Café, I, along with our renaissance team, have been building our plane as we go. From design and menu to operations systems, accounting systems, inventory systems, customer care manuals and standards, health intervention policies, protocol for working with other businesses, tour packages,  the list continues for days as to the elements of our Flagship plane that we continue to grow, expand and invest in.  

It’s really quite an exciting time to be a part of The Women’s Bakery. Our goals right now include focusing on proving our model and reaching profitability at all of the bakeries we own. It’s seemingly an ever chagning target with one very real win in mind—to provide truly sustainable, gainful employment for women. Bakeries are our medium, good business is our standard, and women’s empowerment is our end game. But that takes time, resources, management, skills transfer, systems, cashflows—the extent of which I might say has surprised us all.

But here’s the best silver lining there is—by building the plane as we fly it, we get to build the best darn businesses possible as well as develop and advance our own professional skills. We are truly the experts in the nitty gritty. We are the pilots who never lack the investment or zeal to see the manufacturing of this beast through. We bust through barriers on a daily basis as we seek to build around the details that unfold. We adapt, innovate, and lead together. As we climb in altitude,  we are confident that an entire team of women (and men) will fly in the sleekest, cutting edge plane on the market, bursting through the clouds with resilience and pride.

Entrepreneurship requires grit, courage and patience. As a business, we must continue to build, even when we can’t find the parts or the entire model shifts (plane, business, or otherwise).  

What is your #breadpower? What social impact are you passionate about that requires you to build your own plane? 

 Let the women of The Women’s Bakery inspire you—it can be done. It is being done. We may not have always been experts in plane (or bakery) building, but our team has worked hard in creating the plane you see today. It’s a journey none of us may have expected, but here we are flying in it.

Where will your plane take you?  

Bread Power in Texas

written by former TWB A&M Co-Chair, Madison Jaco

For the 2017-18 school year, I had the privilege of getting to work alongside some badass women for badass women. The past year came with both bitter failures and oh-so-sweet successes, and on the whole, I really feel like I could see TWB A&M blossoming into something more than friends gathering and speaking about empowerment; we were learning, teaching, and truly understanding what it means to empower others and our place within The Women’s Bakery (TWB) model.

When we started the Fall Semester, we were, and I’m just being honest, disappointed by turnout.  We were looking at around half of the members we had the year prior, and Emma and I were a little scared.  However, once we got into the swing of things, we really began to fathom what we were looking at: a group, albeit small, of humans insanely passionate about equality, education, and empowerment of others.  Where we lacked in numbers, we overflowed in determination. 

Over the summer, our officer team had set a goal to raise $1,000 for the entire year, so we challenged our organization of 22 students to each raise $50 over the Thanksgiving Break as our Giving Tuesday fundraiser.  If you’re not a fan of mental math, fulfilling that would have been $1,100 and set us over our original goal.  We didn’t anticipate every person would pull through (let’s be realistic) but for anyone who lacked a dollar, someone else showed up to cover for them.  By the end of our fundraising efforts, TWB A&M had raised just over $1,000 in cash and online donations, and even after we had finished collecting as an organization, people continued to donate directly to TWB.

In the Spring Semester, we were planning the second annual RISE, a larger event for the community to learn about TWB and donate to our scholarship.  We screened Zaza Rising and set up a panel of students (including our resident powerhouse Co-Chair Emma Nelson) and professors alike to discuss the film, TWB, and how students at A&M can empower women both here and across the globe.  Our room fit 80 people as we weren’t expecting more than about 60 to attend, but as people began filing in, the room filled quickly, leaving those who came in at the start of the film standing in the back.  Students asked provocative questions about women’s health and education in Rwanda, the correlation between sex education and autonomy, and what TWB A&M was really doing to help boost women in East Africa.  Excited by what the panel had to say (and probably slightly motivated by the smell of carrot bread), most people contributed to our scholarship through donations and bread and merchandise purchases.

Through all of our fundraising, bread baking, profit shares, and generous donations by local Aggie-affiliated groups, TWB A&M raised $2,000 (double our goal!), which will go directly into our scholarship through TWB and fully fund two women through the trainings.

We were elated with the outcome of our second year here on campus, and hopeful that the student population understands more completely what The Women’s Bakery at Texas A&M means to us, to our members, to the core group at TWB HQ, and, most importantly, to the women who are defining #BreadPower in East Africa each day.

Everyone Is A Teacher

It is always interesting to me, I think, how places are full of senses that are undeniably familiar and unchanging. Rwanda, for example, consistently smells and feels the same to me; the scent of burning wood and the heaviness of the air under the sun conjure memories, experiences, and the strange familiarity I have with Rwanda.

Last month, I exited a plane that ventured all the way from Amsterdam to Kigali, along with TWB’s Co-Founder & COO, Julie Greene. I’ve known Julie a long time – back to our Peace Corps Rwanda days – and so it was nice to return to this country by her side. We managed to get our bags (most of them) and head back to our East Africa team’s home in Kigali. I recognized these smells, feelings, and the day-to-day life of Rwanda right away; it’s good to be back, I thought (albeit very tiredly).

I couldn’t wait to get in our bakeries and see the work that has evolved within our business in Rwanda.

I last spent time in Rwanda with The Women’s Bakery in the fall of 2015.

Back then, we were just launching our first formal Rwanda-based training with a group of 15 women. Since our initial start-up days, TWB has launched a small bakery in the city with this group, along with the numerous other projects we have started around the country – just to the East, in Ndera, and also out in the Western part of the country, in a community called Bumba. TWB has grown and scaled, and it’s been an indescribable opportunity to be a part of.

Most of this growth, however, has happened while I have been working on TWB stateside. While I have been sharing about our work, managing communications and awareness efforts, and working to launch our pilot programming in Denver, TWB has become a well-known organization in Rwanda. And, our Remera, Kigali bakery has also become recognized in the neighborhood community, known for our “good bread” and “friendly service,” per some of our regular customer base, of whom I have had the fortunate chance to talk with. Being back in Rwanda, and with our team, has built a quick and mighty respect for what we, and for what the women in our program, have built.

I’m in awe of the tenacity and commitment that this kind of work requires. Small business development is hard anywhere, but the women we work with are making it happen.

Most profoundly, on a recent morning of baking, I felt an immense wave of gratitude as Liziki, a long-time baker with us, taught me how to properly master our Tresse, Croissant, and Sandwich shapes for our yeast bread product line. Sure, I know how to bake carrot or beet bread like the back of my hand, but these are new innovations in our product line that I previously did not know how to bake. Like a student willing to learn anything, I asked questions and shaped the dough repetitively so I could, with time, acquire this technical skill. I love learning from our bakers in Kigali; it reminds me that we are all teachers, just as we are all learners.

The women in our Kigali Bakery (Remera) have an incredible work-flow and understanding of the ins-and-outs of making a bakery work. Always, there are improvements to make, but what I appreciate most, thus far on this visit, is realizing that when you trust knowledge to have the power it can hold, often, it works.

Education is powerful. Empowerment is when this kind of education has an application, purpose, and leverage for opportunity.

I will be with our Rwanda team for the next month and I’m genuinely, authentically jazzed to learn more. Really, that’s what it is all about. Bread power.

Women's Participation in Economic Development

The Women’s Bakery provides business education, life skills, and applied baking and nutrition skills to women. Through education and vocational training, women learn to source local, nutritious ingredients to produce and sell affordable breads in their communities. This helps them to change their life status from poverty and unemployment to permanent employment and becoming independent women.

Across the world women are considered to be the most important element in a family. They are multitasking; they give birth, take care of children, husband and family. But we can’t forget that they are also making a substantial contribution towards the process of economic transformation and sustainable growth not only in family but also in the community.

The Women’s Bakery has put into consideration women’s participation in the economic development of a family by empowering women and at the same time supporting them to play a vital role in country development through business trainings and starting bakery businesses.

We believe in women’s capabilities and we work hard to support them in being active citizens and helping them to become breadwinners in their families.

#womencan #womenscapabilities #womensempowerment

Transcending Culture

Written by TWB Intern, Emily Sturtavant. 

For the past four months I have been traveling throughout East Africa with a study abroad program. My travels began in August; as I started my experience living abroad, I had a base knowledge of the area, limited understanding of the local languages and a yet, a hunger to learn about the lives and cultures of the region. Visiting both Kenya and Tanzania, I now have had the opportunity to intern with The Women's Bakery in Rwanda.

During this time I have begun to realize the importance and power of shared moments.

On my first day working with TWB, I had to opportunity to bake bread with TWB women. I was excited to spend time with TWB bakers and get a chance to bake, one of my favorite hobbies. Yet, with my inadequate knowledge (read: absolutely zero) of Kinyarwanda I couldn’t ask how to make something or what I could do to help.

Baking, however, is something that transcends culture and language. It’s something that needs only showing, no telling, to share the activity. I watched as the women carefully cut and weighed the dough before splitting the pieces in half. Then I helped to roll two pieces out into long snakes before twisting them together into the delicious honey twist I had eaten earlier this morning. Throughout the next couple of hours I helped mix, knead, twist and bake the bread that is the base of this business. 

I can say that I have learned a little Kinyarwanda since my first day here, but I still communicate with the women who work here mostly through smiles and high fives getting my point across just fine in the process. Baking transcends these barriers and I am grateful for this opportunity to learn this with TWB in Rwanda.

Defying Cultural Boundaries

A wood-carven map of Rwanda sits against the curved white shelf in my office. Wistfully, and perhaps more in wonder, I find myself staring at the map sometimes – in between the lists of “to do’s” of grant applications, communications, and advocacy efforts for The Women’s Bakery.

The map is full of intricate etches; boundaries within the country of Rwanda are lined and marked – Kamonyi, Karongi, Gicumbi, along with the 27 other districts. I purchased this piece of art in the capital of Rwanda, Kigali, and I think I paid around $5. With the amount of required skill to create something so beautiful, I know it is worth so much more.

The boundaries may indicate a political designation, but as the work of TWB engages us further with different aspects of culture, I realize more and more that boundaries are quite fluid – particularly in the realm of international development and women.

In Rwanda, we work with women from all different parts of the country. They might speak the same language, but their experiences in motherhood, in families, in work, and in education all vary. A “one narrative” story doesn’t exist with our women’s groups, nor would we expect it to.

In Denver, I recently attended a Rwandan-Burundian wedding with over 300 guests. The guests, however, were all from countries in East Africa. The complexities of boundaries were instantaneously apparent: Rwandans raised in Tanzania; Burundians raised in Congo; Congolese raised in Rwanda.

Between cold fanta and traditional dancing, I met a young, fiery woman who is soon to receive her degree in international business. A Burundian, she is preparing to launch a social enterprise in her home country to provide business opportunity for women. She listened intently as I told her about TWB’s work in East Africa – about our small, mighty team of both Rwandans and Americans committed to developing a business model fueled by Rwandan women – and she yelped with joy. “It is absolutely amazing,” she said, “to meet individuals committed to moving past cultural lines to help others. Americans care, Burundians care….we can all care about work that matters.”

I smiled exuberantly. I thought of my map of Rwanda. I thought of how incredible it is that in working across cultures, we can all participate in mobilizing solutions – whether it’s TWB women, our supporters, or our teachers. We can all do something. For this, there is no boundary.